Facebook Watcher

News started circulating on the Web that Facebook is developing a new advertising program purposely targeting at gay. This is a software project working with a vendor called Lavender Code shortly thereafter the suicide incident of a Facebook user, as reported by TheSpoof. Currently, there is no official announcement of this from any of the Facebook’s media. More as this develops, if this Gaydar is really to be launched by Facebook, it could enable Facebook to review whether an existing user might be gay, and targeted gay advertisement will be appeared on his profile. Meanwhile, any non-gay user will not receive any gay advertisement.

Meanwhile, there is a Facebook group named as Gay Six Degrees of Separation. From the number of users and the potentially huge market, it probably explained why Adify launched Gay Ad Network in last August.